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Nerves
Not too long ago the partners at Oak & Apple met to review client status. As we started the discussion, Bill, a scratch golfer, commented that in a recent tournament he hadn’t been able to settle...
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When the Decision is Made for You
My Oak & Apple partner Cal put up a post titled “Hat Trick” not too long ago about an unsatisfying experience at a lululemon store, highlighting how an absence of customer focus led him to decide...
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Is Your Business IQ Lower Because of Financial Constraints?
Earlier today, an Associated Press/NYTimes article reported on a study published in the August 2013 issue of the journal Science, authors Anandi Mani, Sendhil Mullainathan, Eldar Shafir, and Jiaying...
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Raise Prices? Are You Nuts?
Maybe I am, but when the significant cost-cutting opportunities that companies have focused on since the Great Recession began are exhausted, shouldn’t company executives give it serious consideration?...
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